Can Twitter Benefit B2B Digital Marketing?

Twitter list is a curated group of Twitter accounts that are secured in a certain location in a user’s profile. When it comes to marketing, Twitter lists can help organize specific target audience that you can use to better focus strategies and digital marketing objectives.

This article will be discussing the five ways that these lists can be leveraged by B2B marketers in their digital marketing campaigns.

  1. Customer or potential customer prioritization

Perhaps the first thing that comes in our mind about the benefits of the Twitter list is that it gives businesses the ability to identify essential discussions and opportunities to connect with customers, prospects, or both. By putting the focus of B2B on these kinds of lists, it allows them to better demonstrate and prove how impactful Twitter activity is when it comes to specific sales-oriented profiles. Some Twitter lists examples are as follows;

  • For manufacturing distributor, their Twitter lists allow them to be in virtual contact with marketing managers that are linked with their differing manufacturing partners so that they can share their content, increase their social media exposure, and nurture their opportunities of guest posting
  • For a channel partner program, Twitter lists assist in keeping the online presence and awareness solid and intact, with the intent of increasing its visibility to important product updates
  1. SEO Link Building

Twitter gives an opportunity for SEO link building in a sense that it allows you to establish relationships with various writers, publishers, and site owners on Twitter, which in turn help you secure many guest post opportunities and client SEO link-building initiatives. Examples are the following;

  • Twitter lists allow you to identify stakeholders in specific industry publications which leads to developing awareness and building relationships through Twitter, hence, making link-building tactics more likely to be well-perceived.
  • Generating a list of journalists and writers gives you the chance to earn links through interviews, mentions, and contributions when they are properly acknowledged or requested.
  • It leads to more digital marketing opportunities such as guest posting and content marketing thanks to Twitter collaborations with other marketers in your industry, which paved the way for a production of more high-quality links for SEO purposes.
SEO process
  1. Influencer marketing

Another great benefit of the Twitter list is in the context of influencer marketing. How? Twitter lists help make changes in determining business opportunities. Having a Twitter list of influencers will provide you a way to focus on engagement activities that will raise attention for your business. Even if a commercial activity is your only means of influencer marketing, your Twitter engagement may help create more interaction with your customers, since those profiles are already known for being authority figures.

  1. Employment engagement

Paying a bit attention to maintaining or establishing relations with company personnel in Twitter is also important. This is especially important in the case or large organizations and companies that rely heavily on social media marketing through individual profile management. Twitter lists can help you determine the achievements and successes of employees not just in work matters but also in a wider professional growth.

  1. Targeted advertising

Twitter lists are also great for targeted advertising through Twitter. With it, B2B marketers can ensure that the right targeted message is relayed in a certain lists’ feeds for a period of time. An example of this is that targeting profiles that have many Twitter followings can use a small budget for paid advertising to implement campaigns that can increase the awareness over various pitches.

What Is SEO Beyond Metadata

Suffice it to say, Search Engine Optimization (SEO) does not just revolve around metadata. Metadata is simply a group of data that tells information about other data. Speaking in the organic search language, metadata means meta descriptions, meta tags, meta robots, canonical tags, and the like.

SEO key on keyboard

Sure, metadata is still part of the whole organic search process, however, being just one of the many elements of SEO does not constitute to being the whole thing. Perhaps now is the time to finally look far beyond the misconceived notion about metadata as equivalent to SEO because truth it, it is more than that. Here is what Bob of BobsSEO in Las Vegas, Nevada thinks:

Link Authority

You’ve probably read a handful of marketing articles saying how backlinks are extremely crucial when it comes to organic rankings. This is because backlinks are truly one of the major factors in determining the importance or relevance of a certain webpage.

Every single link that is connected from one website to another serves as a testimony on the sense of authority to the webpage receiving the link. In other words, the more links you have from quality and relevant sites, the more search engines will deem your website important and as something that has authority.

To a certain extent, link authority is somewhat related to metadata because of metadata-related data like nofollow attribute that can alter the HTML code that generates a link. However, the idea of link authority and backlinks are entirely free from the influence of metadata.

User Experience

A few years ago, Google has moved the position of user experience into of greater importance. The concept now is that websites offering better user experience are rewarded with stronger customer engagement and the ability to live up to the needs of the searchers. Other factors that can either make or break your website’s user experience are your bounce rate and the visitor’s duration of stay on your site.

A low bounce rate and longer duration of stay are construed by Google as your website having a higher engagement. Ultimately, this means that your website has a good user experience, thus, deserves to have a good ranking.

Contextual Relevance

Before, Google was not very keen when it comes to the speed and accuracy of its search results. However, when Google updated its algorithm into something faster and more accurate, the update then zeroed in on the meaning of single words per context they are used as opposed to taking those words at face value.

For instance, the word “note” can mean a short informal message, a musical pitch, a bill, or a tone that reflects a mood. With the updated algorithm, Google can now provide the right meaning of “note” to the searchers according to contextual relevance. Content and metadata can also be associated with each other as content can be used to changed code like a meta description. On the other hand, metadata can also alter content such as structured data.

However, the theory of contextual relevance here is more pronounced on the words searchers see on the web page, rather than the metadata lying below the surface.